One of the scariest part of self-publishing is the fact that you have to do all of the book marketing yourself. That is a very daunting task for someone who has never done it before and who is not a “people” person. My writing partner and I have approached marketing our book the same way we have approached everything else related to our book, we were all in. Because our book is targeted to dog lovers and dog owners, the marketing niche was pretty well defined. How we approached this niche was up to us. As Carey and I met at the dog park and were advocates of the dog park experience in general, it seemed natural to us that one of our main marketing venues would be dog parks. Thus began what we have dubbed the “Dog Park Tour”.
We have identified all the dog parks and dog beaches in Southern California and began our journey. The first stop on the days that we were out marketing our book is always the closest dog park. Max and Luther love trying out all these new parks and Carey and I are enjoying exploring new parts of the city that we have never been to before. These visits are also practical in that the dogs get exercise and expend their energy prior to visiting other places. We are always complimented on how well behaved our dogs are. The secret is out – we tire them out before!
At every park, we meet new dog owners who are invariably the nicest people. We only market our book if they express interest in our dogs or in our dog park tour. We both are uncomfortable with any hard sell. We leave fliers at the park about our book as well. One day we actually sold 5 books to one woman and she wanted some fliers to market to her friends! Amazing.. I think the biggest takeaway that we have is that personal visits are the best. People appreciate the one on one approach and genuinely want to help other. Who knew that marketing our book could also renew our faith in human nature?